Is The Economy
Managing Your
Business?
9 Key CEO Recession
Tips to Successfully
Guide Your Business
Through the Next 12
Months
We're going into
15 months of
recession -- will
you make it? Is your
business shrinking?
Will you be here in
2010?
The Barak Obama
stimulus package is
going to fail. It
did not address the
housing valuation
issues, the small
business lending
issues or the small
business new job
creation issues.
Today, the U.S.
government is
managed not by the
President; but
instead by Nancy
Pelosi and the
Congress Gang. So,
what are you going
to do? You could
turn yourself into a
bank and apply for
TARP (Troubled
Assets Relief
Program) funds (no
strings attached) or
you can take control
of your business and
manage it!
Here are 9 key CEO
recession tips to
successfully guide
your business
through the next 12
months to help you
manage your
business.
1. Make
decisions. In a
recession, thinking
too long about
anything . . . is a
NO decision. Don't
kid yourself -- time
lost in a recession
is wasted time. The
recession is not
waiting for you.
It's a downhill
steamroller, so a
key business action
step to be
successful is to
analyze your next
steps and then do
it.
2. Take
action steps with
speed. Once you
have decided to make
changes, move
quickly. Time is
more than money,
it's your survival.
3. Cut
costs. Where?
Any overhead that
does not directly or
indirectly add
corporate revenue
should be cut such
as company cars,
tradeshows, direct
mail that fails,
after-hour parties,
or travel to
prospects who are
not qualified.
4. Choose
new business
verticals. Are
you selling blue
shoes to a red shoe
market? Is your
current business
vertical not buying?
Change. Adapt and
become something
different. Will your
product or service
work in a new
industry? Do you
know? If no, find
out quick. Don't go
out without a fight.
The best business
verticals in a
recession are
Energy, Federal
Government,
Healthcare,
Utilities, and
Pharmaceuticals.
5. Develop
better marketing.
Do you calculate
marketing return on
investment? Are you
doing the same
marketing you did
last year? STOP!
It's a new world
order. Don't repeat
poor marketing
because you need
leads. Develop new
marketing based on
the recession.
6. Improve
team productivity.
You're in a
recession. If you
have employees who
are not working hard
and are wasting
time, money and
office space, fire
them. Are you
running a business
or a country club
for the
unemployable! This
is not a time to pay
Ringo (the loyal
puppy dog down the
hallway), John (the
I am late all of the
time service rep),
George (the I will
not cold call
salesperson because
I think I am too
senior) and Paul
(the son-in-law, you
owe me manager).
Employees need to
work harder or
employers should
find someone who
will.
7. Generate
better financials.
Costs are up,
revenues are down -
do you know your
numbers. If not,
then the recession
will eat you.
8. Provide
sales training.
I know your sales
team is made up of
professionals but
when was the last
time your firm
actually invested in
professional sales
skill training for
your staff? This is
a tough economy to
be successful . . .
everybody can use
new training.
Reading one book 5
years ago is not
sales training.
9. Act
professional, not
entrepreneurial.
This is not a time
to be emotional
about your business.
Yes, you have
invested untold
years of sweat and
blood into the
business. Stop
loving your
business, instead
manage your business
and make the tough
decisions.
Follow these
recommendations and
you can weather the
current economic
storm. Ignore them
or take too long
pondering their
value and you might
not be here. . .
next year.
What worked last
year will probably
not work this year.
It's up to you!
By Paul R. DiModica
- CEO, Value Forward
Network
===================================
Give Us 30 Days, and
We Will
Increase Your
Business Performance
During This
Recession . . .
Guaranteed in
Writing!
===================================
The market has
changed. Has your
strategy?
This is a
tough market.
New customers are
not spending money,
the stock market is
down, and your
existing clients are
holding back. So
what should you do?
If you want to
increase your
company's top line
revenues, reduce
your business
operating costs and
maximize your firm's
business successes,
we can help.
As CEO business
coaches, we can do a
complete business
health check and
analysis on your
company including
your marketing
methodology, sales
process and company
growth strategy.
Then we give you
specific suggestions
in writing and
provide monthly
coaching with
detailed action
steps to increase
your company success
based on the current
economic downturn.
Our monthly CEO
coaching program is
done over the
phone to keep
our advisement fee
low and to maximize
your time and
efficiency.
We guarantee
your satisfaction in
writing or we refund
your coaching fee!
If you want to
succeed in this
recession . . . it
is up to you. Yes,
this is a tough
market, but do you
want to be a
thriving business in
2010, or a dead
business in 2009? To
succeed, you need to
stop letting the
recession manage
your business and
start managing your
business around it.
Call us now for a
FREE one hour
assessment of your
business:
972-727-6880.
Hunt Now or
Be Eaten Later!
Rick Erling
President
The CxO
Group, LLC and
Publisher of The
CxO News
www.thecxogroup.com
info@thecxogroup.com
(972) 727-6880
