Tradeshows - Successfull Sales and Marketing Techniques

Tradeshows can help drive dramatic business growth if executed correctly. Unfortunately, most organizations don’t properly plan and execute effective tradeshow practices and the tradeshows end up a cost center instead of a profit center.

In this workshop you will learn how to handle pre tradeshow marketing, tradeshow setup, sales team support, tradeshow management and the follow-up to increase your tradeshow success.

What You Will Learn . . .

7 top ways to drive traffic to your tradeshow booth

How to analyze your tradeshow booth layout to create "buying curves"

5 marketing devices you must have in your tradeshow booth to be successful

Discover the correct way to have your sales team communicate your value at a tradeshow without scaring away qualified booth attendees

How to use the "Hapkido Model" sales approach when your tradeshow booth is busy

Learn the "4R's" to increase your tradeshow presentation success

Discover why most investments in tradeshows are wasted money - and how to avoid this pitfall

How to use the "6-pack" technique of tradeshow follow-up to increase attendees' retention of your offering

Learn to use our pre- and post-show marketing and sales checklists as business tools

7 tips on how to create professional excitement in your tradeshow booth

How to control tradeshow costs to increase your ROI

. . . and much more.